A FRIENDSHIP IN THE SERVICE OF THE MICROBIOTA

In 2019, Anouk and Lisa launched Dijo, the first solution dedicated to stomach well-being.

LISA & ANOUK

THE TRIGGER

In 2018, Anouk, then 25, was diagnosed with an autoimmune thyroid disease. She suffered from intense fatigue, hair loss, and weight fluctuations. Traditional medical treatments failed to provide lasting relief. That's when Lisa, her childhood friend with a passion for nutrition and exercise, told her about probiotics. Anouk consulted a naturopath who recommended a course of probiotics and a review of her diet. Within a few months, her condition improved significantly. This radical change marked the beginning of a new adventure.

A friendship in the service of intestinal health.
Building on this experience, Anouk and Lisa decided to create a solution to help others take care of their gut health. They realized that the French market lacked high-quality, locally produced, and accessible probiotics. In 2019, they launched DIJO, the first French company dedicated to gut wellness. Their mission: to democratize the use of probiotics and raise awareness of the importance of the gut microbiota.

UNIQUE PROBIOTICS ON THE MARKET

DIJO probiotics are distinguished by an exceptional concentration of live bacteria, guaranteeing optimal effectiveness validated by scientific research. Unlike conventional industrial processes, DIJO uses very low temperature freeze-drying, a gentle preservation method that preserves the viability of probiotic strains . This technology, combined with the use of cryo-protectants, helps maintain the stability and freshness of the microorganisms until consumption. Finally, their pure, preservative-free formulation maximizes their tolerance while respecting the fragile balance of the microbiota.

Our scientific studies

A COMMITTED VISION FOR STOMACH HEALTH

Since its inception, DIJO has been on a mission to democratize gut health with simple, honest, and sometimes bold messages. In 2022, the brand made a splash with a poster campaign in the Paris metro, breaking taboos around transit and the microbiota with bold and educational visuals. This uninhibited approach, extended into television advertising, reinforced the idea that taking care of your stomach is taking care of yourself . Today, DIJO continues to innovate by developing targeted formulas, always backed by science, with a clear ambition: to offer a holistic vision of well-being , where digestion, immunity, energy, and mental balance are deeply linked. Because a healthy microbiota is often the beginning of a soothed body and a lighter mind.

Do my belly checkup

Our engagements

Scientific committee

We work with a dedicated scientific team to develop the best possible products.
French production

Our products are manufactured in France in Maine et Loire, in our ISO 9001 and ISO 22000 certified laboratory.
Clean composition

All our products are vegan, GMO-free, gluten-free and lactose-free. Our assets are certified and traced.